BankPro CEO Paolo Broccardo on Disrupting Private Banking with Digital Innovation

Private banking is undergoing a seismic shift—from mahogany-paneled offices to encrypted interfaces and algorithmic decision-making. At the forefront stands BankPro, a digital-native private bank blending high-touch service with fintech agility. CEO Paolo Broccardo, a finance veteran with a penchant for disruption, sees the old model as fundamentally misaligned with client needs. "The industry promised exclusivity but delivered inefficiency," he says.

BankPro’s strategy hinges on real-time access, AI-driven portfolio management, and a global client base spanning individuals and enterprises. Broccardo’s critique of legacy institutions is pointed: their infrastructure struggles to keep pace with demands for speed and transparency. The firm’s growth underscores a broader trend—high-net-worth clients increasingly prioritize digital fluency over tradition.